Great article in the NYTimes about how brands are adapting in China. Most notably there are many issues linguistically which to me, is fascinating.
Check it out HERE. Interactive companion feature HERE.
Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
Friday, July 20, 2012
Branding in China
Great article in the NYTimes about how brands are adapting in China. Most notably there are many issues linguistically which to me, is fascinating.
Check it out HERE. Interactive companion feature HERE.
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