Cool Nike Shoebox

Nike Stadiums continue to reinforce Nike’s reputation as a creative supporter of soccer — something that their 2007 Cannes Lion-winning Stadium shoe box represented well. A limited number of shoe boxes were transformed to resemble a stadium with an image of a stadium and an embedded sound chip. When you opened your shoe box, you saw a miniature stadium and heard the crowd cheering, and you could imagine yourself inside a stadium cheering along or, better yet, playing on the field wearing your new Nikes. - Tuija Seipell

Courtsey of the CoolHunter.

The Business Side of Things

Came across a few articles about the business side of things relating to the World Cup, FIFA and sponsorships. Check out this article about Nike vs. Adidas vs. Puma from the New York Times and this other article from Time magazine about bringing in the big bucks and FIFA president Sepp Blatter.

NYTimes article HERE.
Time article HERE.

Nike's 22 Person Foosball Table!

Gizmodo had this great post about a 22-person foosball table Nike built in their 'stadium' store in Milan. Check out the post here and a link to the Nike stadium site here.

One Game Changes Everything - ESPN Promo and Nike Ad Update

Where to begin? The 2010 FIFA World Cup is a few days away and you can feel the country (if not the world) get excited as each day passes. ESPN, which is broadcasting the games in the US has done an amazing job of promoting their coverage and getting people pumped.

Check out this promo featuring U2's Bono:



I've already posted the amazing video clip that Nike did and they're not even an official sponsor! A quick update on that though...Slate's Seth Stevenson posted a great article reviewing the 3 minute ad and giving it an A+ calling the "greatest ad I've ever seen." He talks about the ad agency (Wieden + Kennedy), the director (Alejandro González Iñárritu of "Babel" and "21 Grams" fame) and points out some things in the video that I missed the first few times I saw it. Check it out HERE.

More on ESPN's efforts shortly...

Nike - "Write the Future" Clip (So Good!)

Nike recently released a 3 minute mini-movie/ad for the World Cup titled "Write the Future." Ad Age is reporting that Nike thinks it may be their best work ever and it's already beaten their most successful viral video to date. It's pretty sick - watch full screen for the best experience!

Click HERE for their YouTube channel.