Before he retired earlier this year (due to stalled negotiations with new parent company Comcast), Dick Ebersol was the man on the ground responsible for NBC sports programming. He was most known for his aggressive negotiations for Olympics broadcast rights on NBC properties and is frequently credited (or blamed, depending on who you ask) for dramatizing the coverage and creating the "story." Last February, in their February 2010 issue focusing on the Vancouver Winter Olympics, Men's Journal conducted an interview.
Check it out HERE.
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