Last year, Fast Company's Masters of Design issue (October 2009) featured a cover story about David Butler, Coke's global design chief. He's responsible for "how they think and what they do with design at The Coca-Cola Company. This includes leading the global vision and strategy for design, building the organization's capability and external reputation as a design-driven company, and leading the global design function" (i.e., marketing, distribution, package design, etc.)
His most recent designs were developed for Coke's support of the 2010 FIFA World Cup in South Africa. Pretty awesome.
Read the article HERE. Check out the slide-shows and video clips too.
No comments:
Post a Comment