BusinessWeek did a short article and shed some light on why Alex Bogusky left the agency he helped catapult to the forefront of the industry. Known for breaking the mold, the team at Crispin, Porter + Bogusky brought us the "subservient chicken" for Burger King and "I'm a PC" for Microsoft Windows 7.
Recently, Bogusky announced he was leaving his position as creative director at CP+B (or more specifically his role as "chief creative insurgent" at MDC Partners) to focus on his own endeavors.
Check out the article HERE.
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