Thursday, August 18, 2011

Fitzrovia - New Up and Coming London 'Hood

Travel and Leisure (Jan 2010) takes readers on a tour of one of London's newest up and coming neighborhoods - Fitzrovia. From T&L:

"Just north of Soho, near bustling Oxford Street, sits central London’s hidden neighborhood: Fitzrovia. Home to louche, boho types in the late 19th century (the Pre-Raphaelites and Oscar Wilde lounged in its bars), Fitzrovia’s leafy streets are lined with Edwardian-era apartments, Neoclassical mansions, and onetime warehouses. It hasn’t always been so appealing: 30 years ago when my father, an artist, bought a printing works in a mews to convert into a studio, Fitzrovia had become a grubby, rundown area. Vendors sold cars from the streets, fashion companies used warehouses for wholesale showrooms, and the only landmark was the Transformers-like British Telecom Tower, looming over it all. But in recent years, it has undergone an astonishing, if discreet, revival. Tired of the over-gentrified East End, gallery owners eyed Fitzrovia for its cheap rents and soaring spaces. New restaurants, bars, and hotels soon followed. Madonna even bought a building just north of Oxford Street for Kabbalah’s British headquarters."

Check out the feature HERE.

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