Nike Stadiums continue to reinforce Nike’s reputation as a creative supporter of soccer — something that their 2007 Cannes Lion-winning Stadium shoe box represented well. A limited number of shoe boxes were transformed to resemble a stadium with an image of a stadium and an embedded sound chip. When you opened your shoe box, you saw a miniature stadium and heard the crowd cheering, and you could imagine yourself inside a stadium cheering along or, better yet, playing on the field wearing your new Nikes. - Tuija Seipell
Courtsey of the CoolHunter.
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