Tuesday, July 27, 2010
The Past, Present and Future of Hermès
The name Hermès conjures images of premium quality leather goods, clothing and home furnishings. It's iconic H and orange-colored boxes are instantly recognizable the world over and the brand is renowned for its heritage, elegance and workmanship.
My experience with the brand is primarily related to the well-made silk ties, scarves, and leather handbags (think Kelly and Birkin) which have featured prominently over the years on various family members of mine. In light of my recent post about the WHY-Yachts Hermès/Wally collaboration I did some digging on the brand and wanted to share some interesting links and articles.
First is a New York Times Magazine profile of Pierre-Alexis Dumas, current creative director at Hermès who is on a path to reorient the brand for the 21st century with ambitious plans to go beyond the basics. Originally founded to produce custom horse saddles, Hermès has carved out a niche for ultra-luxury goods over the years. Dumas' future plans include extension into previously unconquered territories such as aviation, yachting, furniture, custom menswear, etc. The feature online is actually pretty cool and functions like a magazine where you can scroll images across your screen.
Check out the NYTimes Magazine piece HERE.
Vanity Fair did a great profile in 2007 on Hermès found HERE.
WSJ featured an interview with Dumas on "what's next" for the brand HERE.
AOL's luxury content vertical Luxist, has Hermès coverage found HERE.