Friday, June 11, 2010

The Business Side of Things

Came across a few articles about the business side of things relating to the World Cup, FIFA and sponsorships. Check out this article about Nike vs. Adidas vs. Puma from the New York Times and this other article from Time magazine about bringing in the big bucks and FIFA president Sepp Blatter.

NYTimes article HERE.
Time article HERE.

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