The brand has done some pretty interesting branding campaigns over the last few years, all of which I've noticed...which I guess was their goal. This year, in honor of the World Cup they've gathered three of the greatest soccer "legends" of all time: Maradona, Pele and Zidane. All photos have been shot by Annie Liebovitz, so they're pretty amazing.
I checked out LV's accompanying website and it's pretty slick - HERE.
They've also done shots with Catherine Deneuve, Mikhail Gorbachev and Keith Richards. Pretty cool that they're thinking somewhat outside the box instead of featuring straight-up supermodels.