Where to begin? The 2010 FIFA World Cup is a few days away and you can feel the country (if not the world) get excited as each day passes. ESPN, which is broadcasting the games in the US has done an amazing job of promoting their coverage and getting people pumped.
Check out this promo featuring U2's Bono:
I've already posted the amazing video clip that Nike did and they're not even an official sponsor! A quick update on that though...Slate's Seth Stevenson posted a great article reviewing the 3 minute ad and giving it an A+ calling the "greatest ad I've ever seen." He talks about the ad agency (Wieden + Kennedy), the director (Alejandro González Iñárritu of "Babel" and "21 Grams" fame) and points out some things in the video that I missed the first few times I saw it. Check it out HERE.
More on ESPN's efforts shortly...
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